You will not find them in the tops, they do not have millions of downloads and thousands of ratings, and yet these applications are an important part of the mobile ecosystem and a growth point for many companies. We are talking about applications for enterprises that work inside companies, inside business - Enterprise Mobile Apps.
Here are some numbers to start:
• Corporate mobility market - $ 240 billion in 2020 and 510 billion in 2022.
• According to an Adobe survey, 63% of companies see mobile apps as the most important factor in gaining a competitive advantage.
• For 71% of companies, mobile is a top priority.
• The main value of mobile applications inside the business is increased productivity. This is evidenced by 51% of companies. In second place is the improvement of communications, and in the third - cost reduction.
• According to Strategy Analytics, in 2020 there will be 1.75 billion “mobile” workers in the world.
• 77% of development studios expect an increase in the number of orders for enterprise applications in the coming year.
Corporate applications increasingly penetrate in the lives of employees:
• 59% of Americans use enterprise applications to work outside their main schedule.
• 40% use their personal devices for work.
• On average, one employee uses 5.2 work applications per day.
• The company receives an additional 240 working hours per year from each person through mobile applications.
The business has entered in a phase of high speeds, and mobile applications are becoming a key part of the company's digital transformation. According to experts, this is not just automation, but a change in company structures, business development strategies, corporate culture, sales systems, team and process management.
Can mobile applications play important roles in each of these areas? Our answer is of course!
Automation is one of the main reasons why companies turn to mobile applications. Enterprise applications can greatly simplify operations and reduce human intervention in them, save time and costs.
Applications allow enterprises to experiment more flexibly with their internal developments and IT systems, to introduce flexible approaches to meeting requests and implementing new functions. Simply, with the help of applications, your company can not respond to existing external technological and business challenges, but develop innovatively and independently formulate tasks within the company.
Another important reason for integrating applications into existing IT systems is to get better analytics. Applications can become a reliable source of comprehensive related data on the work of the company and its individual members, and in real time, effective insights for making important decisions.
Organizations invest heavily in cloud storage and data access. Mobile applications for enterprises allow employees to “save” data in the cloud on the go, managers can instantly access it, and IT professionals can safely and centrally manage the entire infrastructure.
For example, Burger King created a bot for a network of self-service kiosks that collects data on failures and quickly sends them to the messenger to inform staff. A non-working kiosk is a bad kiosk generating losses. It is necessary to minimize downtime to a minimum. For this, it is necessary to promptly inform staff about failures, and for making managerial decisions, through analytics is needed on how restaurants solve their problems with them. All this was decided by the bot and mobile messenger.
A mobile application should not only improve process automation, but also provide employees with the best user experience they are accustomed to in “regular” mobile applications. This applies to the beautiful interface, animations, offline work, correctly configured push notifications, work on several platforms, maybe even gamification - this is all that is already familiar to most users. Down with huge sheets of forms and unreadable text - mobile applications can improve performance.
Mobile applications can significantly improve the work of the company, and not only here and now, but also making a foundation for the future.
Companies that reject applications and mobility as part of their internal culture are likely to lose the battle in the ongoing digital transformation.
Those who can accept this trend, make it part of the corporate culture and development strategy, will be able to get significant advantages and a reserve in development.